The COVID-19 pandemic has solidified the irrefutable truth of the efficiency of digital platforms in providing necessities to consumers. With the accessibility of mobile phones in the hands of consumers, downloading a food delivery app is at arm’s reach. These applications have a wide variety of cuisines and meals to choose from. These range from American cuisine to Asian cuisine, to fast food options and healthy meals.
With more and more consumers engrossed in ordering food via online services instead of the traditional method, various platforms have risen to conquer the hearts and appetites of consumers and markets throughout the world.
Two Types of Online Food Delivery
Two types of online food delivery services have emerged, even prior the pandemic, in order to meet the demands of consumers. These are the Aggregators and the New Delivery.
Aggregators are basically similar to the traditional way of food delivery services, except they have a single portal for multiple restaurants. In this type of online food delivery, the restaurant handles the delivery of the food to the consumers.
Contrary to Aggregators, the New Delivery type of food delivery have their own riders that deliver the meals ordered by consumers. Similar to the style of the websites or applications of Aggregators, the New Delivery also has a single portal where customers can compare the products of various restaurants. Considering that this type is relatively new since it started only in 2013, it was able to provide delivery options to restaurants who do not have the capabilities of delivering their goods and it also provided access to high-end restaurants who do not deliver.
There is no denying that the food industry has evolved and will continually evolve in order to provide better service, access, and meals to customers throughout the globe.
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